Kbsa announces Sensehacking author as keynote speaker

The Kbsa has announced author of Sensehacking: How to use the power of your senses for happier, healthier living as a speaker at its industry conference.

06 Apr, 23

Trade association the Kbsa has announced author of Sensehacking: How to use the power of your senses for happier, healthier living, as keynote speaker at the Kitchen & Bathrooms Industry Conference.

Kbsa announces Sensehacking author as keynote speaker

Professor Charles Spence is head of the Crossmodal Research Laboratory at the Department of Experimental Psychology, Oxford University and will focus on ‘sensehacking’ showrooms.

His presentation will explore how retailers can transform showrooms into a multi-sensory experience to enhance the design and sales process.

Sponsored Video

Spence will discuss some of the ways we can intelligently stimulate our senses to support health and social, cognitive, and emotional well-being and demonstrate how the home has a profound effect on us.

Joining a speaker programme which will include business coach Andy McLachlan, it will form part of the conference themed Ingenuity & Building Success.

Kbsa chair Richard Hibbert commented: “We are delighted to welcome such a well-respected leader in psychology as Professor Spence who is believed to have done more to discover and promote the translational value of multisensory perception from the bench to business than any other academic.”

The KBB Industry Conference 2023 will take place at the Belfry Hotel and Resort, West Midlands on September 27 and hosted by the journalist and broadcaster Juliet Morris.

It will be followed by the Designer Awards dinner and presented by award-winning comedian, presenter, actor, author and scriptwriter Russell Kane.

Related Articles
06 Jul, 2023
Howdens celebrates “record” graduating apprentices
Read more
04 Dec, 2023
Bryan Adams shoots latest Kaldewei campaign
Read more
28 Jun, 2023
Howdens extends Expo with additional dates
Read more