Cover features exclusive video content
In a first for its sector, Kitchens & Bathrooms News has published a magazine featuring augmented reality.
Celebrating its 100th issue, the November magazine has an augmented reality cover, which provides access to an exclusive film.
The behind-the-scenes short film, created by the Conran Design Group, shows how the front cover image of the recently relaunched Sottini brand was produced.
To access the film, all readers need to do is download the app Layar from the App Store or Google Play and scan the page with a smartphone or tablet.
Editor of Kitchens & Bathrooms News Philippa Turrell said: “I am delighted to reveal Kitchens & Bathrooms News has broken new ground by publishing the first augmented reality magazine for its market. We are continually developing the magazine to make it even more informative and entertaining for our readers, and augmented reality allows us to do just that. It brings together the best of both worlds, combining print with digital in one exciting and immersive environment.”