Kutchenhaus reveals consumer kitchen wishlists

Kutchenhaus has found blue and green kitchens are the most popular colours in early 2023, having surveyed its franchise partners about customer demands.

17 Mar, 23

National kitchen retailer Kutchenhaus has found blue and green kitchens are the most popular colours in early 2023, having surveyed its franchise partners about customer demands.

Kutchenhaus names blue and green most popular kitchens

The research results are based on the responses of 23 Kutchenhaus franchise partners about the types of kitchens they had designed and supplied, looking at key features, colours and appliances.

When asked about the colours new customers were seeking for their kitchens this year, the survey found blue, followed closely by green were the colours of choice.

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The majority of showroom owner respondents (83%) cited either one or both of the colours when asked: ‘have you noticed any specific colour grow in popularity?’

Black was the next most popular colour, with a quarter (26%) of respondents mentioning this hue either on its own or alongside other tones such as blue, green or gold.

Interestingly only 17% referenced the colour grey, which has been a kitchen staple for some time.

In addition, 70% of surveyed showrooms said more than half of their projects feature an island, with 74% working on open plan designs for their customers.

“Everyone wants an island”, said Barry Reed, owner of Kutchenhaus Huddersfield.

“There is a clear demand for this to be the centrepiece of the room and they’re one of the first things customers discuss when planning their space.

“Their versatility makes them so appealing and, when featured in an open-plan kitchen, they’re perfect for cooking big meals but also hosting friends and family.”

Handleless style kitchens were also cited by 43% of respondents when asked: ‘what has been the most popular style of kitchen your customers have chosen recently?’

Exploring ‘must-have’ appliances, the boiling water tap led the way with 57% of showroom respondents noting its popularity, closely followed by an increasing trend for downdraft hobs.

Marketing manager for Kutchenhaus Nadine Kimani commented: “It’s always interesting for us to gauge what appliances our customers are looking for as trends emerge, and boiling water taps are certainly very desired based on the responses received.”

She continued: “Although perhaps a little too early to come out in the survey, one to watch for the future we believe also is the Kaelo open bottle host, which will keep your drink chilled to within a degree of the original temperature.

“From speaking to showrooms, we know that there is great potential in this appliance and predict this is something customers will look to include in kitchens of the near future.”

Kutchenhaus has plans to grow its kitchen franchise across the UK.