Shower surround manufacturer Lakes Bathrooms has rebranded and repositioned its business to cater for changes in consumer markets, caused by rising house prices and economic austerity.
It sees the business renamed Lakes, with a redesigned logo and strapline, ‘showering spaces’, emphasising a focus on areas rather than enclosures, plus revamped website.
Lakes will also focus on the affluent over 55s, who are mortgage free and account for 90% of money in savings, as well as its traditional markets.
Sales & marketing director Mike Tattam commented: “People will notice the difference in positioning and approach when they see our new brochure. It’s very different from what it was before and stands out from other brands.
“We think it looks stunning but it’s not just about looks. Rather than replicating the same old images of people stepping out of the shower, we’re focusing on lifestyles and what the showering space means to each of us.
“It will be a powerful sales tool for stockists and installer customers because homeowners’ lifestyles are changing and Lakes is engaging with them to help them buy and our partners to grow.”
He added: “Lakes is going on a journey. We hope stockists and installers will join us in selling to this attractive market.”
Lakes recently hit a production quality rating of 99.3%, as measured by merchant customers over a 12-month period.