Lakes Bathrooms launches in USA

28 Sep, 15

American subsidiary to sell in Chicago before expanding across the USA

Shower enclosure manufacturer Lakes Bathrooms has joined forces with Ark Bathrooms to form an American subsidiary, Lakes Bathrooms LLC.

Based in Chicago, Illinois, the company will initially serve bathroom retailers in the city, with plans to expand across the USA.

According to Lakes Bathrooms, Chicago was chosen as a base as it’s the third most populated city in the United States, housing 9.5million in the metropolitan area.

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Lakes Bathrooms LLC will distribute a selection of the UK manufacturer’s product in the USA, including designs from its Classic and Coastline Collection, plus from its Mirror range.

Announcing its US expansion, managing director of Lakes Bathrooms Robin Craddock stated: “We are excited at the opportunity that the UK market poses for Lakes Bathrooms. Based on over 20 years’ success in the European market and our positive experience in Australia, we are delighted to incorporate Lakes Bathrooms LLC to create a retail channel for customers in the States.

“From careful research, we know that our products are very competitively-priced for the US and our ethos or quality and service is perfectly positioned.”

Directing operations for Lakes Bathrooms LLC is Andrew Kirkwood, who commented: “We have found that the US market is more than ready for high quality shower products and has embraced the European trend for replacing baths with larger showers or creating dual purpose bathing by adding a shower screen to an existing bath.

“The reaction to Lakes Bathrooms has been overwhelmingly positive and we’re highly optimistic about the potential that we face.”