Lecico strengthens retail offer

04 Apr, 14

Commerical sanitaryware supplier strengthens retail appeal

Bathroom manufacturer Lecico is looking to strengthen its retail appeal with the launch of the Geo sanitaryware range and introduction of lifetime guarantee across all its ceramics.

UK managing director of Lecico Graham Bucktrout explained: “The launch is part of a planned strategy to strengthen our product range, making the collection a strong and credible offer for both retail and trade customers.”

He continued: “We are well-known in the UK for our wide range of commercial products, but these latest developments have strengthened our overall appeal and that’s why we are encouraging retailers, merchants and installers to take another look at us now.”

Bedford-based Lecico has manufactured sanitaryware since 1959 for a worldwide market. Supporting its latest launches, which include an extension of its Avensis range, is a brochure and retail price list detailing the offer.