£200 cashback promotion across its entire range cooking collection
Appliance manufacturer Leisure is targeting homeowners with a cashback promotion across its entire range cooking collection, which runs from July 14 to August 31, 2016.
The promotion offers £200 cashback and can be claimed by completing an online claim form.
It will be supported with in-store and digital POS, online advertising, plus a digital marketing campaign.
Leisure brand manager at Beko Gino Grossi commented: “Our new cashback promotion is a great way to ensure Leisure is front of mind for those looking to renovate their kitchens this summer. We’re making the offer available across our entire collection so that there’s a size, colour and fuel type to suit any kitchen, whether that’s in quaint countryside home or a chic urban townhouse.
“We have bespoke and striking POS collateral to support the activity, and we really hope that our retail partners will take full advantage of these to maximise visiblity of the promotion in-store and in turn, increase sales.”
There will also be a landing page on the Leisure website to attract and inform consumer browsing the internet.