GfK claims LG scoops top global spot for washing machine
According to market research company GfK, LG Electronics has been named the number one washing machine brand worldwide, for the seventh year running, accounting for 12.4% of all models sold.
In font-load washing machines, LG was the top brand globally for the sixth consecutive year with 14.7% market share and number one in the US market for the eighth year.
LG attributes the success of its washing machines to its Direct Drive motor, to increase performance, its 6 Motion technology to offer delicate cycles and TurboWash to reduce washing time.
President and CEO of the LG Home Appliance and Air Solution Company, Seong-jin Jo commented: “Innovative features, reliable performance and outstanding design continue to be key selling points for LG premium appliances, and customers seem to agree.”