Living Kitchen integrated into hybrid Imm Cologne 2021

Furniture fair Imm Cologne will include digital features and will run for four days

21 Oct, 20

Organiser of the Living Kitchen exhibition Koelnmesse has announced the show will not take place in 2021, instead kitchens will be integrated into the Imm Cologne furniture fair.

Living Daylights: LivingKitchen report 13

In addition, the show will now take place over four days, instead of seven, and will run from January 20-23, 2021

The Imm Cologne event will also become a “Special Edition” hybrid show combining the physical event and digital features.

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Using its new imm@home platform, the exhibition plans to reach a broader spectrum of visitors who can’t travel to Cologne due to the Coronavirus pandemic.

It will allow companies to present their products virtually, as well as enable visitors and exhibitors to network online.

Speaking about the decision, COO of Koelnmesse Oliver Frese said: “Our goal is clearly defined: to also make imm Cologne possible this coming January against the background of the challenging basic conditions.

“Based on a compact exhibition section and enriched with digital network and presentation possibilities, imm Cologne will provide the furniture industry with important impulses for the new business year.”

The Koelmesse team has also worked to create stand concepts to suit the changed conditions, which includes the integration of exhibitors from its Living Kitchen event.

Director of imm Cologne Claire Steinbruck explained: “With the new stand concepts, we offer young companies a plannable framework for an excellent trade fair appearance in a compact area and ccan thus bringing together the most varied assortments of interior design and the kitchen theme.”

She continued: “Smaller areas and open stand design also means less stand staff and lower costs.

“Nonetheless, the brands can represent and present themselves individually. The result is efficient business with maximum risk reduction.”

Vice president of Koelnmesse Matthia Pollmann added: “In the coming days we will see how positively our concept of the special edition is being received throughout the entire market. I am looking forward to opening our doors again on January 20, 2021.”