Living Kitchen will go ahead in 2021

Trade and consumer show will take place from January 18-24, 2021

24 Aug, 20

Part of international furniture fair Imm Cologne, Living Kitchen will go ahead from January 18-24, 2021.

Living Daylights: LivingKitchen report 13

According to the exhibition organiser, Koelnmesse, 70% of the hall space has already been booked.

Vice president trade fair management at Koelnmesse Matthias Pollmann said: “Given the present circumstances, this really is a very good registration figure.”

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He continued: “Compared with previous months, we are also currently seeing increased interest overall in holding live trade fairs.

“The motivating realisation is gaining ground that real-life interactions between people are essential when it comes to establishing and building business relationships.”

To ensure the safety of exhibitors and visitors, Koelnmesse has worked with the public authorities and drawn up a hygiene and infection control concept.

The measure includes discharging used air from the exhibition halls to the outside and drawing in external fresh air.

Matthias Pollmann said a successful show will focus on companies being present at the event and urged companies to take part: “From my perspective, a successful restart does not necessarily call for a showcase consisting exclusively on innovations. What is crucial is being present at the fair with your products.”

And the exhibition organiser is optimistic about attracting visitors, to the event as Pollmann explains: “Of course, the number of visitors will depend on the travel situation with regard to air, rail and local public transports – as well as on the extend to which travel restrictions are lifted.

“Nevertheless, we are already reaching around 90% of our trade visitors despite the limitations that are currently in place.”

Of course, the number of visitors will depend on the travel situation with regard to air, rail and local public transport – as well as on the extent to which travel restrictions are lifted. Nevertheless, we are already reaching around 90 per cent of our trade visitors despite the limitations that are currently in place.”

Director of the interior business event imm Cologne, Claire Steinbruck added the organiser also expects architects will visit the show: “Following the cancellation of Orgatec, we also expect that architects, in particular, who had planned to visit that trade fair will now come to imm Cologne instead.”

At the same time, the imm Cologne team is also developing a digital format for the show, for those who are able to visit in person.

Pollman stated: “Exhibitors will also be able to present their products digitally and thereby increase their reach.

“To supplement our digital matchmaking options, we are not only expanding the business opportunities available to our exhibitors but also reaching a broad spectrum of visitors.”

Pollmann concluded: “Now is the time to be bold and blaze a trail into the new normal.”

Read our review and watch the video highlights of Living Kitchen in 2019.