Michelin-starred chef is brand ambassador for home appliances

Michelin-starred chef Massimo Bottura has been named as home appliance brand Grundig’s inaugural brand ambassador.

Patron of Osteria Francescana Massimo Bottura will be collaborating with Grundig to design a range of home appliances, taking influence from his passion for music and art, which will be launched later in the year.

The ambassadorship was announced at Grundig’s Respect Food event, supporting the association Food for Soul which was founded by Bottura.

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Food for Soul aims to empower communities through its kitchens and eating areas, known as Refetterios, to help raise awareness of the global issue of food waste.

Hakan Bulgurlu, CEO of Arcelik, parent company of Grundig commented on the partnership: “Social responsibility and sustainability go hand-in-hand for us at Grundig and is at the heart of our business. We are driven by enhancing people’s lives and making home and the world a better place to be through our products and projects.

“Having a world-renowned chef, such as Massimo, who also shares this passion and ethos, makes him the ideal fit to be our brand ambassador. Our team of engineers are looking forward to working closely with Massimo to develop high quality and innovative products.”

Massimo Bottura added: “I’m looking forward to working side-by-side with Grundig on new ideas to develop projects and products that are able to really make a difference and find solutions to make our homes and our world a better place.”