India Fisher becomes the voice of Quooker’s £1.5 million ad campaign
India Fisher, who provides the voiceover on the popular BBC TV series MasterChef, is set to become the voice of a £1.5 million advertising campaign for Quooker.
The campaign will run across terrestrial and satellite television channels, as well as print ads in national and consumer press, to support the brands 1,200 displaying dealers.
According to managing director of Quooker UK, Stephen Johnson company sales have now reached 21,000 units per year, with one Quooker sold every two and a half hours.
Managing director of Quooker UK, Stephen Johnson said “India’s voice has become synonymous with one of the iconic kitchen and cooking related programmes on our screens”.
He continued:“Quookers feature in most programmes in the genre across all channels and so seemed a logical choice for us for our new advertising campaign.”
Johnson added the investment in the campaign is intended to underpin the manufacturer’s support for its dealers, which includes an invitation at the end of the advertisement for consumers to visit Quooker showrooms.