Managing director of software supplier Virtual Worlds Nathan MacLean has retired from the organisation, having served 13 years at the helm.

It comes after the company Logicom, trading as Virtual Worlds, was acquired by the Cyncly Group and announced the software as its primary bathroom design product.

Now the Virtual Worlds team has been integrated into Cyncly’s Kitchen, Bathroom & Furniture, retail (KBFr) business unit.

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Commenting on his decision to retire, Nathan MacLean said: “I’m proud to have contributed to the kbb industry, attracting a team of professional and dedicated people who share my enthusiasm.

“Together, we’ve been instrumental in how the industry creates customer design concepts.

“It’s been an absolute honour to see first-hand how our disruptive 4D technology has swept away the old kbb systems of habit to transform how kitchens and bathrooms are now purchased.

“My 13 years with Virtual Worlds have been dedicated to working hand in hand with our customers, so we could go above and beyond.

“I’m convinced that the alignment of Virtual Worlds and Cyncly’s functional priorities provide the opportunity to pursue bigger and bolder ambitions, and to support brighter future perspectives, both for our people and our business.”

General manager of KBFr Gordon Bartels commented: “Virtual Worlds is a key player in the UK bathroom market and commands a strong competitive advantage that we want to preserve and enhance, leveraging its cutting-edge technology.

“Providing a meaningful and exciting work environment to Virtual World’s employees where they can develop and excel is a priority for the Cyncly group.

“With this next phase of our integration, we will work to combine the great people and assets of the Virtual Worlds franchise with Cyncly’s proven functional capabilities and broader market presence.”

Cyncly was created in September of 2022 as the new brand to unite Compusoft, 2020 and its affiliate companies after their merger in 2021.

The combined group has over over 2,300 employees and 70,000+ customers across 100+ countries and its business spans kitchens, bathrooms, furniture, flooring and windows, doors & glass industries.