Mereway Kitchens rebrands business

British furniture manufacturer Mereway Kitchens has rebranded its business for the first time since the company was established in 1986.

11 Jul, 22

British furniture manufacturer Mereway Kitchens has rebranded its business for the first time since the company was established in 1986.

Mereway Kitchens rebrands business

Managing director Mark Mills in lorry with new livery

 

The rebrand features a new visual identify, which has been created to reflect the company’s position in the luxury arena.

In addition, it includes a new website with increased interactive functionalities and optimised retailer and Premium Partner pages, a new range of POS materials, reskimmed liveries and a storytelling video.

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Its kitchen furniture collections have been curated into two new brochures – Mereway Kitchens and Mereway In-Frame.

The Mereway Kitchens brochure combines contemporary and modern designs, with its Q-Line collection shown alongside woodgrain Shakers.

Whereas the Mereway In-Frame brochure highlights the brand’s premium range which can be personalised with a curated colour palette of hand painted finishes.

Managing Director of Mereway Mark Mills said: “We’re excited that after years of brand development, we are able to present this complete refresh.

“It’s our privilege to work with so many great retailers who share our ethos of quality, care and creativity and are proud to endorse Mereway.”

Mereway recently joined with Uform to collaborate on the launch of a new brand – Aura – which will be sold through both companies.

 

 

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