Shower surround manufacturer Merlyn and the Pink Ribbon Foundation have launched a campaign to urge people to check for early warning signs of breast cancer when showering.

With 47% of UK women still not actively checking for breast cancer symptoms, the UK-wide #MySanctuary campaign will highlight how more ‘screen time’ could save lives.

It follows on from the launch of its Just a reminder campaign, which included a removable Ribbon Symbol featured across its range of shower enclosures to raise awareness and encourage people to check themselves.

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Head of Corporate Partnerships at Pink Ribbon Foundation Lisa Allen said: “Many of the breast cancer charities we help fund have highlighted the worrying, longer-term impact of Covid on diagnosis and treatment.

“We know around one million women in the UK have recently missed NHS breast screenings, so it’s important that anything out of the norm is picked up as soon as possible.”

She continued: “Showering is one of the best times to check your breasts. In fact, it’s the most common place that women pick up on any changes to their bodies.

“That’s why the partnership with Merlyn to launch the #MySanctuary initiative is such a natural one. Our aim is to get women to truly pay attention to themselves – especially with everything else that’s been going on.”

The #MySanctuary campaign includes things people can do to make mundane bathroom rituals a more relaxing experience, with tips and bathroom design advice to create the optimum setting for self-care.

The campaign will run across the partners digital channels, press and influencer engagement.

Marketing manager of Merlyn Eileen Slattery added: “The bathroom has long been a symbol of revitalisation and self-care.

“The pandemic has taught us that being well is a very precious gift and we must care for our health and wellbeing.

“If we can get people to linger that little bit longer in the bathroom – we would ask them to spend those vital moments of self-care to check themselves for any changes or abnormalities. “We hope we can play some small part in combating this life-threatening disease.

“Whatever your style preferences, the message with #MySanctuary is simple. You must make time for you.”

For every Arysto X shower enclosure sold in 2021, Merlyn will make a donation to the Pink Ribbon Foundation, continuing to support the organisation’s mission to provide financial support to UK breast cancer charities.