Arysto helped Merlyn “smash” its sales targets, explains marketing manager Edel Nicholson
K&B News: Why are you exhibiting at KBB Birmingham?
Edel Nicholson (EN): We’re here to launch Arysto by Merlyn, which is our vision of the ultimate showering experience. It’s a luxury range, made from 10mm glass, in a number of different polished finishes and it’s also got our new and innovative Halo handle. It [features] an LED frame and an LED handle, so it glows when [user’s] touch the handle.
K&B News: What has the reaction been like from visitors?
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EN: It’s been really well received by our customers and it’s been a really successful show for us.
K&B News: How can you quantify the show’s success?
EN: We’ve smashed our [sales] targets. Each day they are over by about 200% of what we expected. It’s been really good, really worthwhile.
Sintered stone manufacturer Neolith has launched Calacatta Roma and Cappadocia Sunset, inspired by nature and classical architecture, and for use in kitchens or bathrooms walls, floors, in gardens or facades.
They belong to The New Classtone and Fusioncollections which interpret marble and natural stone, respectively, and boast Neolith’s antibacterial NeolEAT technology.
Inspired by Ancient Rome, Calacatta Roma (pictured top) pays homage to Italian Carrara marble, with ochre and grey veins in a white background.
While the Cappadocia region, in central Turkey, with its rock formations formed by volcanoes and underground cities, has inspired Cappadocia Sunset (pictured below).
Just like all of Neolith’s surfaces, Calacatta Roma and Cappadocia Sunset are resistant to heat and atmospheric conditions, are 100% recyclable, and do not contain added quartz to their formulation.
Mar 14, 2024
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