Shower and tap manufacturer Methven has pledged its support to Waterwise, the water efficiency and conservation charity, for the third year running.

As part of its commitment to helping the UK reduce its water consumption through water saving bathroom technology, Methven will be taking part in this year’s Water Saving Week from May 17-21.

Methven will be helping to spread the message of the importance of saving water for coping with climate change, keeping environments healthy and helping communities to thrive.

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The manufacturer has created patented water-saving technology Satinjet, Aurajet and Vjet spray technology, which is used in its showers.

Estimates by the Environment Agency suggest if action is not taken, between 2025 and 2050, the UK will need more than 3.4 billion additional litres of water per day to meet future demand for public water supply.

It has set out a long-term framework to ease the pressure on water supplies, which includes reducing demand to 110 litres per person, per day, by 2050.

CEO of Methven UK Martin Walker commented: “Water efficiency is at the very heart of our business and is something we should all be taking a keen interest in.

“The UK currently has less available water than most other European countries and climate change has been a leading factor in this.

“Changes to our lifestyle and population increases has put added pressure on our water supplies, so it is important now more than ever that we take care with how we use our water.

“By working together with Waterwise we hope to amplify our message of being more water efficient and educate the public on how they can make little changes to their day-to-day lives, which will make a real impact on the environment.”

Methven was acquired by Australian building fixtures and fittings manufacturer GWA Group in 2019.