Miele scoops Which? Award

Miele named Large Kitchen Appliance Brand of the Year at Which? Awards

12 Oct, 20

Premium household appliance manufacturer Miele has been named Large Kitchen Appliance Brand of the Year in the recent Which? Awards.

Miele scoops Which? Award

The awards celebrate brands that “demonstrate outstanding commitment to creating quality and reliable products, as well delivering exceptional customer service”.

Held virtually on October 8 in London, the awards ceremony was hosted by Which? CEO Anabel Hoult.

Managing director of Miele GB, Ireland and South Africa John Pickering said: “I am incredibly proud of this achievement, especially so in a year that continues to present so many challenges for us all.

“To discover that Miele has been awarded this prestigious accolade is a real boost to everyone in our business and recognises the role we individually play toward our ‘Immer Besser’ philosophy – to be forever better in everything we do.

“Our aim is to combine outstanding, reliable and long-lasting products with exemplary service to genuinely improve the lives of our customers.

“This award is testament to every Miele employee who works so tirelessly to put our customers at the heart of everything we do.”

At the IFA consumer electronics and home appliances exhibition in Berlin, Miele reported sales growth despite COVID-19.