Only appliance manufacturer to appear in Top 10 Brand Advocacy Rankings
Appliance manufacturer Miele featured in the Top 10 of Brand Advocacy Rankings compiled by YouGov, an online community of 4million people around the world.
Miele was ranked at position number six, above the likes of Apple iPad and Bose, and was the only appliance brand to appear in the Top 10.
The rankings looked at brands’ current and former customers and analysed which had the highest proportion of people recommending them to a family member or friend.
Managing director of Miele GB Simon Grantham commented: “Miele is proud to be featured in the YouGov top 10 brand advocacy list. YouGov is a champion of consumer engagement and conversation, and to be included is a strong testament to the Miele Immer Besser (Forever Better) brand promise – striving to offer the highest quality standards, whilst delivering products and services that offer real consumer benefits.”
In 2016, Miele was also awarded Home Appliance Brand by the consumer association Which?