Mira Showers celebrates Queens Award for Sport Max

VIP ceremony to celebrate the accolade

08 Aug, 19

Manufacturer Mira Showers celebrated being presented the Queen’s Award for Enterprise for its Mira Sport Max at the company’s Cheltenham headquarters.

Mira Showers celebrates Queens Award for Mira Sport Max


Lord Lieutenant of Gloucestershire Edward Gillespie OBE presented the company with the honour at an event which was also attended by Councillor Steve Jordan, leader of Cheltenham Borough Council.

This is the second time Mira Showers has been presented the Queen’s Award for Enterprise, after its Mira Flight Safe anti-slip shower tray scooped the honour in 2017.

Sponsored Video

The latest Queen’s Award for Enterprise recognised the Mira Sport Max electric shower, which uses patented Airboost technology to reportedly increase flow by up to 30% without using more water.

In addition, the MIra Sport Max also includes Opti-Flo to optimise water flow, Clearscale which claims to reduce limescale by 50%, and Sensi-Flo designed to prevent scalding should the inlet water pressure drop.

Managing director of Mira Craig Baker said: “This award highlights our commitment to innovation and the hard work and level of detail we put into the research and design stage, which allows us to ensure products we bring to market are meeting the ever-changing demand from both consumers and installers.

“As a forward-thinking company, our focus on developing exclusive technology is what has made Mira the biggest contributor to the showering industry in the last 90 years.”

He continued: “Mira’s research and development team is always working collaboratively to look for ways to optimise the showering experience.

“Installers are the voice of the user, and so holding regular meetings with our Installer Clubs thoughout the UK gives us valuable insight to shape the design of products and bring new technology to life.”

Mira Showers representatives also recently joined Queen’s Award winners at a royal reception, held at Buckingham Palace, to celebrate the accolade.