Three-year deal to ‘headline’ as major domestic appliance partner of event
Neff has taken a three-year sponsorship of music, food and family festival The Big Feastival, hosted by Alex James and Jamie Oliver, which takes place from August 26-28, 2016.
The three-day event is held at Alex James’s farm in the Cotswolds and will see four Neff-branded locations, all of which will feature cooking activities on its appliances.
The Neff Big Kitchen will feature chefs showcasing cooking skills and techniques, with previous years including a line-up such as Jamie Oliver, Monica Galetti, Mark Hix and Raymond Blanc.
At the Neff Cookaholics Cookery School, festival-goers can learn how to create dishes and the Neff Kid’s Kitchen will offer interactive classes for the whole family.
The Neff Training Academy will also be onsite, where foodies will be able to get involved with cookery demonstrations.
Speaking on the decision to sponsor the event, Group marketing manager at Neff, Jo Eyers commented: “We are thrilled to be involved with such an exhilarating event and The Big Feastival presents us with the perfect opportunity to showcase our innovative range of Neff appliances and celebrate with our community of cookaholics. We’re passionate about local product and smaller slow-food advocates and The Big Feastival is perfectly in-line with our recent global food producer campaigns.”
Events director at The Big Feastival Jennifer Noble said: “It’s exciting for us to have Neff as our partner for The Big Feastival and we have some fantastic plans in place for on-site activities. Thousands of foodies will be visiting the site over the three days and with cooking at the heart of both the Big Feastival and the Neff brand, we are excited to explore the capabilities of this partnership.”