Newly-formed Private Room expands portfolio

Newly-formed shower tray manufacturer Private Room is set to expand its portfolio and diversify into wall panels, having had to delay its first product launch due to the outbreak of COVID.

17 Feb, 21

Newly-formed shower tray manufacturer Private Room is set to expand its portfolio and diversify into wall panels, having had to delay its first product launch due to the outbreak of COVID.

Newly-formed Private Room expands portfolio

Brian Edwards (production director) on the left John Tanner (commercial director) Middle Jon Fudge (managing director)

Led by production director Brian Edwards, commercial director John Tanner and managing director Jon Fudge, Private Room offers the Revelation range of granite-effect trays, as well as a “cost-effective” model in Glacier White.

All the shower trays are designed and manufactured in-house at the company’s factory in Bristol.

Commercial director John Tanner commented: “We believe it is not only important that we design and manufacture our trays in the UK but to also source our raw materials here too.

“This gives us control over our supply chain and giving our retailers confidence that we can deliver on time.

“This is just part of our promise to retailers. We will also support them by ensuring our products are not available on the internet so avoiding the all too familiar, “race to the bottom” discount pricing strategy.”

Now the brand is strengthening its shower tray offer, with the launch of Serenity and Heavenly linear shower trays in Chalk and Sandstone super matt finish.

And Private Room is also set to further diversify its offer by launching Art in the Bathroom decorative wall panels aimed at the mid to high-end of the market.

It is working with three surface pattern designers and artists, including Helen Plowman, to create a range of bathroom wall panels.

Private Room has also invested in having its catalogue of products on Virtual World software.

Commercial director John Tanner commented on how the business has developed since its launch: “We have used the various lockdown periods and restrictions to positive effect, with continued development and refinement of our products and business strategy.

“The positive feedback we have received in such a short time period since launch, has galvanised the team.

“We are proud of what we have achieved and more importantly excited by the potential for what we can achieve in the future.”