Nolte acquires In-toto kitchen showrooms

Kitchen manufacturer Nolte Küchen has acquired In-toto, as part of its ongoing investment into the UK market, having purchased the retail business from its parent company Quality Kitchen Holdings.

23 Mar, 21

German kitchen manufacturer Nolte Küchen has acquired In-toto, as part of the ongoing investment into the UK market, having purchased the retail business from its parent company Quality Kitchen Holdings.

Nolte named Germany's favourite kitchen brand

The kitchen furniture manufacturer has been a supplier to Quality Kitchen Holdings for the past two years.

It now plans to develop and expand In-toto as a sole supplier and will include a showroom makeover and targeted marketing campaigns.

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Moving forwards In-toto dealers will have have the opportunity to sell the full Nolte range, including the Nolte SPA range of bathroom furniture.

On top of that, dealers will also have access to Express Küchen in the entry-level price segment.

Nolte Group outperformed the kitchen furniture market with both its Nolte and Express Kuchen brands in 2019.

According to the manufacturer, the kitchen market experienced 2-3% growth in 2019, while Nolte and Express Kuchen achieved 6% and 8% gains respectively.

UK country manager of Nolte Küchen Chris Rushby emphasised the acquisition of In-toto was an
alternative route to shape and develop the business: “Our intention is to grow and expand into newlocations in the coming years to have a national presence.

“Moving into new geographical territories means that we will in no way affect or compete with our network of independent dealers, who are already selling our product very successfully in the
mid and premium sector.

“There is a strong market for our product in the UK and we look forward to new partnerships.”

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