VP of NSF International explains how testing can be a marketing tool
Vice president of the Global Water Division of NSF International Clif McLellan has been confirmed as a speaker at the Bathroom and Kitchen Business Conference. As part of the theme, Marketing for the Future, he will be speaking about how the industry can use standards and test results as a marketing tool and to highlight USPs.
Clif McLellan commented: “With increasing globalisation of the supply chain, integrity and trust become even more important.” He continued: “Test results can differentiate a brand.” NSF International is an independent organisation that writes standards and certifies products for the food, water and consumer goods industries to minimise health effects and protect the environment. McLellan adds to the programme of eight speakers, including a keynote address by TV presenter Dick Strawbridge.
Sintered stone manufacturer Neolith has launched Calacatta Roma and Cappadocia Sunset, inspired by nature and classical architecture, and for use in kitchens or bathrooms walls, floors, in gardens or facades.
They belong to The New Classtone and Fusioncollections which interpret marble and natural stone, respectively, and boast Neolith’s antibacterial NeolEAT technology.
Inspired by Ancient Rome, Calacatta Roma (pictured top) pays homage to Italian Carrara marble, with ochre and grey veins in a white background.
While the Cappadocia region, in central Turkey, with its rock formations formed by volcanoes and underground cities, has inspired Cappadocia Sunset (pictured below).
Just like all of Neolith’s surfaces, Calacatta Roma and Cappadocia Sunset are resistant to heat and atmospheric conditions, are 100% recyclable, and do not contain added quartz to their formulation.
Mar 14, 2024
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