VP of NSF International explains how testing can be a marketing tool
Vice president of the Global Water Division of NSF International Clif McLellan has been confirmed as a speaker at the Bathroom and Kitchen Business Conference. As part of the theme, Marketing for the Future, he will be speaking about how the industry can use standards and test results as a marketing tool and to highlight USPs.
Clif McLellan commented: “With increasing globalisation of the supply chain, integrity and trust become even more important.” He continued: “Test results can differentiate a brand.” NSF International is an independent organisation that writes standards and certifies products for the food, water and consumer goods industries to minimise health effects and protect the environment. McLellan adds to the programme of eight speakers, including a keynote address by TV presenter Dick Strawbridge.