British kitchen manufacturer Omega PLC has introduced a new kitchen brand Novus to its portfolio, for independent retailers and developers.
Focused on handleless furniture designs, Novus (which is Latin for ‘new’) will sit alongside its Chippendale, English Rose, Mackintosh and Sheraton brands.
Omega PLC CEO Simon Barber said: “The launch of Novus strengthens our product offer and complements our existing kitchen brands and will open new markets, customers, and consumers to Omega.
“We believe that our renowned quality, service, and supply stability coupled with the modern, clean, and sleek aesthetic styles within the Novus collection is a compelling proposition for our customers.
“Retailers and developers are looking for high-quality handleless kitchen and Novus will allow us to compete with the trends established by European suppliers, backed by the operational strengths Omega have established over the past 25 years.”
Novus kitchens feature a clip-in profile system, with no visible screw holes and hidden fixings, designed to ease installation.
In addition, Omega claims it is the first UK manufacturer to provide the Grass V8 drawer system as standard in the Novus range.
Novus kitchens also span a variety of decors at a range of price points from MFC to handpainted, with carcasses available in a choice of White, Light Grey, and Graphite.
Omega PLC retail sales director James Bishton said: “We continue to strengthen our partnerships with new product innovation, long-term price stability and holding significant raw material stock to ensure complete deliveries on time.
“Novus represents a significant opportunity for growth and expansion for Omega matching European suppliers in innovation and design while offering unrivalled reliability in supply with quick lead times and excellent customer service.”
Omega PLC, which recently reported a record turnover of nearly £60million, now features the Novus brand in its showroom, which it purports to be the the largest, business-to-business kitchen showcase in the UK.