Online bathroom retailer seeks €1million investment for growth

Online bathroom retailer Crocket is seeking €1million investment to bolster consumer sales across Europe and grow in business-to-business.

30 Jun, 22

Online bathroom retailer Crocket is seeking to raise €1million investment to bolster consumer sales, across the UK and Europe, and grow its presence in the architecture and builder market.

Online bathroom retailer seeks €1million investment for UK growth

Crocket founder Victor de Hita

 

Established in 2019, the company started out selling shower trays before adding shower enclosures, bathroom fittings, counter tops and mirrors to its offer.

According to the company, it was ranked as the top fittings’ brands in the shower tray category on Amazon Europe in 2021 and received more than one thousand 5-star reviews from verified purchasers.

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With the exception of the UK, where it holds stock via Amazon warehouses, Crocket outsources all production and has developed on-demand product sourcing with multiple suppliers, offering 30,000 design combinations.

The company was founded by sales and digital eco-system specialist Victor de Hita, who spent two years working at Amazon Marketplace Europe as strategic account manager working within the UK market.

He is joined by his brother and chief operating officer Xavier de Hita, who previously spent four years at as CEO of a travel agency, which he co-founded in Colombia.

The senior management team also includes three vice presidents with specialisms in design, operations and finance.

Crocket plans to use the investment to build its team with 21 new hires in the next year, invest in e-commerce and website growth and new product development.

Along with its UK customer base, Crocket is focused on Germany, France, Spain and Italy and reports the combined market is valued at €5.24billion

It is forecasting revenues to more than double to over €2.6million in this financial year and then to increase to around €9.8million by 2023.

Crocket founder and CEO Victor de Hita said: “After establishing Crocket as an EU marketplace brand leader throughout shower tray product offering and then diversifying our range, we now see a major opportunity to take the company to a significantly higher level.

“The bathroom market is booming across Europe and is currently worth more than €5billion in our five core national sales markets alone.

“Through direct to consumer and trade sales, there is an opportunity to grow our market share across Europe, especially in the UK where design-focused consumers are looking for a unique, high-quality offering at a competitive price.

“This investment round will help support our growth ambitions by giving the business additional resources to invest in great people and build our e-commerce channels.

“While growing business to consumer sales, we will also channel additional funds into supporting the brand’s growth across the trade market by targeting architects and builders.”