Online bathroom retailer Victoria Plum has launched into kitchens, as part of the business’s ongoing growth strategy.

The Doncaster-headquartered company has initially introduced seven kitchen cabinet ranges and a variety of kitchen products.

These include worktops, tiles, flooring, sinks and  taps, lighting and heating and include brands such as Rangemaster, Bristan and Schön.

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Speaking about the launch of the business’s kitchen range, chief executive of Victoria Plum Paul McClenaghan said: “We have an ambitious growth strategy, high performing teams throughout our business and a clear objective of accelerating our rate of expansion.

“This led us to investigate the kitchens marketplace in detail.

“What we discovered was a distinct opportunity to leverage our supply chain, internal skill set and ecommerce capabilities to successfully enter this segment of the home improvement market.

“Our kitchen products are selling well, and we intend to expand our offer by increasing both our range and our marketing activity.

“We are creating a sustainable, complementary kitchens offer which will build further equity in the Victoria Plum brand and deliver even greater commercial momentum for the business.”

The company has recently launched a design and installation service to provide a complete service for its bathroom offer.

For the year ended 28 February 2021, the company achieved a 46% increase in sales to £103m, while EBITDA grew 115% to £4.5m.

Victoria Plum was founded 20 years ago and employs 398 people. The company was acquired by Leeds-based private equity fund Endless in October 2019.