Survey reveals readers influenced by familiarity, stock availability and warranties
Despite the economic climate improving, readers of Kitchens & Bathrooms News still put peace of mind among the top factors which influence their purchasing decisions.
According to the survey, which was emailed to a selection of its readers, familiarity with a product or brand ranked as the top choice, with 91% of respondents agreeing it influenced their purchasing choices.
In addition 84% of respondents agreed a product with a guarantee or warranty would influence their product purchases, while 83% agreed stock availability was an important purchasing factor.
Editor of Kitchens & Bathrooms News, Philippa Turrell commented: “Although reports in the field suggest the kitchen and bathroom industry is improving, as consumer confidence slowly returns, it’s interesting to see our readers haven’t forgotten lessons from the recent past. Peace of mind when making purchases is still very much key for our readership of bathroom and kitchen showrooms, architects, interior designers, house builders and developers.”