Pikcells shakes up online shopping

Introducing the world’s first 3D online kitchen planner

26 Jun, 18

UK digital studio Pikcells has reportedly created the world’s first 3D online kitchen planner for Wren Kitchens using proprietary software that offers retailers a simpler way to make online shopping a more interactive experience.

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The 3D planner on desktop…


The kitchen planner works on any device and any browser without plugins – and can be ported out to a VR headset for a fully immersive styling experience.

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…and the 3D planner on iPhone!


The planner also lets users zoom into the space for a closer look, as well as move around inside the kitchen for an experience that’s both more realistic and engaging.

The user can choose options from Wren Kitchens’ complete range of doors, colours, worktops, splashbacks and handles.

Creative director of Pikcells Richard Benson said: “Wren Kitchens’ new 360-degree planner combines webGL technology – the one used in Google Earth – with the customisable features of a kitchen configurator to create a really useful tool for Wren’s customers.

“It’s an elegant and simple solution to a problem that a lot of companies with customisable products are facing online, and who are currently spending a lot of time and money to solve, by developing fully 3D VR tools and configurators.”

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Pictured – creative director Richard Benson (left) and production designer Matt Fell (right)


Richard Walker, marketing director for Wren Kitchens, commented: “As part of the development of a new website for Wren Kitchens, we wanted to update our existing kitchen visualiser.

“Pikcells’ new configurator showcases our full kitchen range and brilliantly addresses all of the issues you typically find with styling tools, such as limited visibility and movement, lack of detail and low interactivity.

“Pikcells’ new configurator helps the customer get up, close and personal with the choices they’ve made.”

The configurator features millions of possible combinations. Pikcells created all CGI rendered images – colour balanced and checked – then mapped them in panoramic form onto a 3D sphere.

This technique makes the images appear normal, whilst allowing users to rotate inside the sphere and view the kitchen from all angles as though they were inside the space.