Bathrooms, appliances, sinks and taps distributor PJH has announced it will distribute the VitrA brand from the beginning of June 2025.

It will offer both the VitrA Bathroom collection and Vitality Collections, neither of which will form part of PJH’s own-brand bathroom collection

The VitrA Bathroom Collection will be made available to all PJH retail customers, while the Vitality Collection remains exclusively available for retail showrooms who are VitrA Vitality Partners.

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Commenting on the new strategic partnership, head of marketing & product at PJH Kim Cooper said: “We’re thrilled to bring VitrA into our bathroom brand portfolio. This is a fantastic opportunity to partner with a manufacturer that shares our values of quality, innovation and customer-first service.

“The addition of VitrA offers our retail customers access to a globally recognised brand, supported by PJH’s industry-leading logistics, next-day delivery options, ‘First Choice’ service promise, and our easy-to-use Partners Portal™ ordering system.”

PJH will stock a “substantial” proportion of the VitrA range, with many products available for next-day delivery, and selected items offered via special order.

VitrA product categories include washbasins, WCs, furniture, taps, showers, frames and flush plates.

The partnership also allows retailers to order VitrA’s latest brochures, POS materials and colour samples via the PJH customer portal.

This partnership announcement follows on from PJH being named exclusive distributor for Abode’s 60 Bathroom Collection and Fibo wall panels.

Marketing director at VitrA Ruth Davies added: “We are delighted to be partnering with PJH and to take advantage of their exceptional service model.

“PJH’s strength in distribution, from extensive stockholding and nationwide coverage to their streamlined customer experience, makes them the perfect partner to deliver our premium bathroom solutions across the UK.

“We look forward to working closely with PJH to bring VitrA to an even wider retail audience.”

Read our exclusive interview with CEO of PJH Richard George and head of marketing & product Kim Cooper on how a multi-million pound investment in a new distribution hub and focus on bathrooms will support the company’s growth.