National distributor PJH has launched a Virtual Showroom for its Bathrooms to Love portfolio, which allows customers to visit its premises in Cannock and explore its latest ranges, remotely.

It is being used by the sales team to allow their customers who are unable to visit its physical showroom to see new product launches and aspirational displays.

They can take independent stockists on a journey, where viewers can see room displays in 3D and zoom in on specific products.

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It can also be used with a virtual headset to provide an immersive and interactive experience, allowing greater movement around displays and products.

Multi-channel marketing manager Sally Hough said: “We developed this new sector benefit in partnership with our retail customers and sales team and it forms another important part of the PJH package of services designed to help make our customers’ businesses a success.

“Feedback has been incredibly positive. Many have reported on its high-quality graphics and links as well as its intuitive interface that simplifies the ability to explore different collections and displays, to help select products and demonstrate the best way to showcase them in retail showrooms.”

She continued: “It’s not a replacement for more traditional sales and face-to-face relationships, but rather it is an additional sales tool to work in harmony with all our interactions with the customer.

“As with our ecommerce Partners Portal platform, the virtual showroom is just another example of how we at PJH are continuously investing in the latest digital technology and embracing the new hybrid approach to business, that is ultimately of benefit to our customers.”

The company reported its will continue to invest in the software, with a focussing on integrating it into its online channel to extending access.

PJH has recently invested in a trio of regional depots, expanding its Next Day Delivery service to retailers.