Poggenpohl and Porsche sign deal

Long-term contract will see development of new product

17 May, 19

German furniture manufacturer Poggenpohl and Porsche Design Group have signed a long-term deal, which will see the development of a new product range.

Poggenpohl and Porsche sign long-term contract

 

The companies joined forces 12 years ago, and have created Porsche Design P7340 (shown) and P7350 kitchen collections, during that time.

CEO of Porsche Design Jan Becker commented: “Back in 2007, we launched our first joint kitchen, the Porsche Design P7340 with Poggenpohl.

“We were then able to supplement our portfolio with a further model and Porsche Design kitchens can now be found all over the world.

“We are really looking forward to building on this successful partnership with the new, long-term contract.”

CEO of Poggenpohl Gernot Mang continued: “A high level of design competence, craftsmanship and the global brand recognition are just some of the shared core values of Poggenpohl and Porsche Design.

“Treading our own path, never stopping, believing in the best solution – these mottos are the basis of our strategy co-operation on equal terms.”

The P7430 is based on an aluminium frame, with kitchen cabinetry positioned anywhere within it. It features handleless touch controls door and drawer fronts for base and wall units.

While the P7350, also with an aluminium frame, was designed to emphasise horizontal and vertical lines in a re-imagining of a classical kitchen

Established in Herford, Germany, for more than 125 years, the Poggenpohl business is led by managing director Thomas Kredatus.

In 1963 Professor Ferdinand Alexander Porsche created the Porsche 911 and he took the principles of the brand, extending it to lifestyle with Porsche Design in 1972.

The Porsche Design brand, which is based n Zell am See, Austria, includes fashion, eyeware, bags and luggage, watches and electrical goods.