Ultra Finishing has rebranded its Premier Bathrooms Collection to Nuie, which will be rolled out from June.
According to the company, Nuie is a “fresh, exciting and vibrant new name” and will be showcased on its new brochure.
It takes inspiration from the South Pacific islands, and according to Ultra Finishing the designs “capture both the nature and spirit of these water-surrounded atolls.”
Marketing director of Ultra Finishing Adam Chinn commented: “The re-brand to Nuie brings a more attractive status to the range, as well as consolidating the entire product portfolio under a single brand that will evolve to better reflect the style, character and appeal of the already popular collection.”
Joining the Nuie brand will be six brassware ranges, with all taps guaranteed by a five-year guarantee, plus a traditional freestanding bath.
In addition, Nuie will also include additional finishes to its York, Athena, Vault and Merit furniture ranges.
Ultra Finishing realigned its Ultra brand, with products absorbed into either Hudson Reed or Premier Bathrooms.
Established for around 35 years, Ultra Finishing manufactures branded and OEM products in partly and wholly-owned factories in the UK and overseas.
Its brands include Asquiths, Hudson Reed, Old London and Nuie and the company is a member of Made in Britain.