Premier Bathrooms rebranded Nuie

Ultra Finishing has re-branded its Premier Bathrooms Collection to Nuie, which will be rolled out from June.

08 May, 19

Ultra Finishing has rebranded its Premier Bathrooms Collection to Nuie, which will be rolled out from June.

According to the company, Nuie is a “fresh, exciting and vibrant new name” and will be showcased on its new brochure.

Premier Bathrooms rebranded Nuie

 

It takes inspiration from the South Pacific islands, and according to Ultra Finishing the designs “capture both the nature and spirit of these water-surrounded atolls.”

Sponsored Video

 

Marketing director of Ultra Finishing Adam Chinn commented: “The re-brand to Nuie brings a more attractive status to the range, as well as consolidating the entire product portfolio under a single brand that will evolve to better reflect the style, character and appeal of the already popular collection.”

Joining the Nuie brand will be six brassware ranges, with all taps guaranteed by a five-year guarantee, plus a traditional freestanding bath.

In addition, Nuie will also include additional finishes to its York, Athena, Vault and Merit furniture ranges.

Ultra Finishing realigned its Ultra brand, with products absorbed into either Hudson Reed or Premier Bathrooms.

Established for around 35 years, Ultra Finishing manufactures branded and OEM products in partly and wholly-owned factories in the UK and overseas.

Its brands include Asquiths, Hudson Reed, Old London and Nuie and the company is a member of Made in Britain.

 

Related Articles
18 Oct, 2023
CMA launches in-depth probe into Arçelik-Whirlpool deal
Read more
15 Nov, 2023
Luxury KBB retailer scoops three United Kingdom Property Awards
Read more
08 Mar, 2024
Hansgrohe set to officially open UK HQ
Read more