Buying group for kitchen and electrical retail Sirius has announced the Electrolux Group, including premium brand AEG, has become an Approved Supplier.

Part of the Electrolux Group since 1994, AEG specialises in cooking, laundry, fridges and freezers, dishwashing, cleaning, HVAC, and wine cabinets.

The brand was recently presented a Which? Award for the Large Kitchen Appliance category.

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Channel manager for electrical retail independents at Electrolux Michael White said: “My primary focus when I joined the UK team back in 2021, was to build and develop Electrolux’s product offer for the independent electrical retailer.

“Still today, our focus remains on the independent as we continue to dedicate company resources to significantly improve operations across our retail channels.

“Recognising Sirius as a key part of the independent electrical retail and kitchen studio sector by becoming an Approved Supplier is the next phase of our development, and this follows the introduction of our new Partner Program last year, which enables us to continue driving growth and support valued independents and buying groups as we go forward together.”

Research from Statista indicates the global market for home appliances is projected to grow annually by 4.86% from 2024-2028 with a volume growth of 1.7% in 2025.

Head of commercial at Sirius Buying Group  Marion Morton added: “We are really excited to have AEG supporting our members as an approved supplier to ensure our members can achieve further growth within the UK MDA market.

“Our members are always keen to develop new revenue streams in order to deliver the latest innovations and excellent customer service.

“Now, our members can offer a full suite of AEG appliances that serve everyday life, and deliver on style and innovation for their customers.

“With this in mind, the offer from AEG will definitely support our ongoing mission to increase profitability for the independent retailer.”