Pronorm unveils premium brand i-luminate

German contemporary kitchen furniture Pronorm unveiled its premium i-luminate kitchen brand at Kbb Birmingham 2022.

10 Mar, 22

German kitchen furniture manufacturer Pronorm unveiled its premium i-luminate kitchen brand at Kbb Birmingham 2022.

Pronorm unveils premium brand i-Luminate

It boasts LED lighting which is integrated into a handle channel and diffuses the light along the length of the furniture.

Patented by Pronorm, the lighting is controllable and dimmable, offering mood lighting from cool to warm white and can feature on tall cabinets and base units.

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The i-luminate lighting concept is available in a brass finish and can be combined with a curated choice of 150 door frontals from Pronorm’s portfolio.

The new range will be available in the UK from April onwards on Pronorm’s standard eight-week lead time.

Differentiating the premium brand, Pronorm reported it will be sold exclusively through Gallery dealers who are looking for added-value business from high end customers.

It will offer retailers territorial exclusivity and a dedicated marketing package with Gold, Silver and Bronze options, a choice of four instore Point of Sale displays, a dedicated website, plus PR, advertising and social media activity.

Gallery dealers will be required to devote a minimum of 30sqm in their showroom for a dedicated lifestyle kitchen display.

Commenting on the launch of the premium kitchen range, national sales manager for UK & Ireland Richard Turner stated: “The ever-increasing importance of the kitchen demands the highest level of individuality and exclusivity so that the home is an expression of one’s lifestyle.

“I-luminate has been designed in response to this and offers retailers a very strong and unique proposition for reaching a new audience of customers, while also benefitting from attractive margin opportunities.”

Work is also set to be completed on Pronorm’s new production hall at the company’s head office in Vlotho, Germany.

According to the company, it will increase manufacturing capacity by 30%, reducing customer lead times.