PWS launches Alchemy brand

17 May, 17

Classical brand joins contemporary Biography

Kitchen distributor PWS has introduced a classical-style kitchen brand Alchemy, as part of its biggest-ever product launch.

The brand will sit alongside the existing contemporary brand Biography, as well as its 1909 collection of kitchen furniture.

It has been designed to meet the needs of all consumers, as PWS reports the classical look is no longer favoured just by the older generation.

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Alchemy features eight door families in 33 finish options, with a 27-strong palette available through PWS’S paint-to-order service.

In addition, PWS has added to its Biography brand, Strata worktop collection of granite, timber and quartz surfaces, as well as its Kessebohmer collection.

Over 400 trade customers attended the Alchemy preview events hosted at both the Northern Design Centre in Newton Aycliffe and Southern Design Centre in Slough.