Boiling water tap manufacturer Quooker has opened its Irish headquarters in Donnybrook, Dublin, as a strategic move following Brexit and to make trading more efficient.
The new premises displays the entire Quooker portfolio, including its collection of taps, tanks, finishes and accessories, as well as its improved Cube accessory.
Providing the opportunity for customers to try products first-hand, like its UK counterpart, the Irish headquarters also hosts a VIP virtual sales service.
Commenting on the decision to open an Irish headquarters, managing director Stephen Johnson said: “Brexit made it exceptionally difficult for a UK company to continue direct trade in Ireland.
“It therefore became apparent that we needed to change the commercial structure of our business – creating an Irish entity.
“Changing supply chain from EU nation to EU nation and removing the UK from that process makes the whole structure more efficient for the wider business and even more so for our dealer partners.
“Whilst the complexities of Brexit acted as a catalyst for the creation of our Irish office, this strategic move has been in the pipeline for some time.”
He continued: “Growing at an impressive 120% per year, with over 10,000 installations in Ireland forecast for 2022 alone, Irish sales contributes to a significant part of our business.
“With an evident appetite for Quooker in Ireland, Brexit aside, it is vital for us to consolidate our base there. The territory needs it.
“It is important for us that we have local people trading to local consumers in their own country.
“We have developed an Irish specific website, Irish TV advertising and of course, our brand-new Irish premises.
“Quooker Ireland has created 10 new sales positions with further expansion anticipated through 2024.”
Created in 1970, the Quooker boiling water tap has 3000 dealers in the UK, with the company having factories in the Netherlands, UK, Belgium, Denmark, Germany, Switzerland, Sweden, Norway and UAE.