Quooker supports Cube with multi-million marketing campaign

Consumer launch of Cube supported by multi-million ad campaign

01 Sep, 19

To mark the consumer launch of its Cube system, which provides hot, cold, 100°C boiling, chilled and chilled sparkling water from one tap, Quooker has invested in a multi-million marketing campaign.

Quooker launches Cube promotion

 

Aimed at increasing brand awareness of Quooker and to drive consumers directly to showrooms, the marketing campaign will include TV and press advertising in all leading home interest titles.

The campaign is estimated to reach over 20 million consumers and will run from September 1 until December 31.

The campaign strapline will be ‘ the tap that does it all ‘ from the ‘team that does it all’.

At the same time, the company has offered a reduced installation fee anyone purchasing a full Quooker system.

The offer of £99 installation is a reduction on the usual price of £384, for connection to existing services only, and is available on a national basis through its dealer network or from the company.

Running alongside the advertising campaign, the discounted installation promotion takes place until Dec 1, 2019.

Cube can be installed at the bottom of the kitchen cabinet, next to a Quooker tank.

It includes two filters, is attached to a CO2 cylinder that offers 60 litres of sparkling water before it needs replacing.

All installations are completed by a Quooker-approved engineer.

Running alongside the advertising campaign, the discounted installation promotion takes place until Dec 1, 2019.

In addition, the company has also launched a new website to support the Cube launch.