Quooker UK & Ireland is rallying its retailers to participate in a month-long campaign and help MD Stephen Johnson raise £100,000 for children’s charities.

During August, Stephen Johnson will walk 2,000km across five European countries in 31 consecutive days to raise £100,000 for Grief Encounter and Friendship Circle, in memory of his late Father Neville Johnson.

More than a personal feat, it is a dealer-driven activation campaign to engage and reward Quooker’s 5,000+ UK showroom partners, with prize raffles, POS and sales incentives.

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Dealers are being asked to participate in a charity raffle and join the campaign with their own fundraising team.

Customers donating £10 or more are entered to win one of six complete Quooker systems – with prize draws held as Johnson crosses each country border.

Retailers can also create in-store fundraising teams, where showroom teams can walk locally and log collective distances, with cash prizes awarded to top fundraisers.

Fully branded POS packs and a high-visibility digital campaign will support showroom engagement, with access to dealer-exclusive content and toolkit .

In return, participating showrooms will be spotlighted across Quooker UK’s PR,

social media and CRM platforms, to help enhance their local reputation and social impact.

“Dealers are the beating heart of our success,” said Stephen Johnson.

“This challenge is about resilience, compassion and shared purpose.

“We’re proud to walk the walk – and invite every dealer in our network to join us, step by step.”

With “hundreds of thousands” of website visits, and dedicated tracking tools to log

showroom team donations, the initiative has been designed to create high-visibility opportunity to inspire customers, drive engagement and make a lasting impact.

To register your showroom or learn more about dealer fundraising, raffle promotion or campaign collateral, visit: www.quooker.co.uk