R2 introduces over 300 SKUs in largest product launch

Bathroom brand R2 has expanded its portfolio in 2023, with its largest product launch to date, introducing over 300 SKUs.

05 Apr, 23

Bathroom brand R2 has expanded its portfolio in 2023, with its largest product launch to date, introducing over 300 SKUs.

R2 launches over 300 SKUs in its biggest product launch

Boasting new ranges and line extensions to best-selling collections, there are additions across every product range – from furniture and fitted bathrooms to sanitaryware, brassware, mirrors and cabinets.

Drawing on consumer research, the new collections reflect the growing demand for bold colourways and statement finishes across furniture and ceramics.

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With Google searches for ‘green bathrooms’ having increased 200% year on year, the brand has particularly focused on expanding its finishes and introduced Nordic green across seven furniture ranges.

Marketing director of Roper Rhodes, which manufactures the R2 brand, Simon Taylor commented: “Research is the cornerstone of good product development and this launch is testament to that.

“By introducing new in-demand styles, colours and finishes to our already well rounded provision, our designers have worked tirelessly to create appealing, affordable and high-quality bathroom products that best serve both our retailers and the consumer market.”

Heroes of the product include the Status range of furniture, with an integrated handle design and a slab front in six styles and four finishes, including Nordic green.

It is joined by Hide boasting handleless doors in four colours and available in a wide range of unit sizes ranging from small 200mm cupboards to 700mm basin units.

Designed to complement the brand’s heritage-inspired furniture range, R2 has introduced the Halcyon brassware collection in chrome and brushed brass finishes.

These are joined by Coast sanitaryware, providing basins and rimless WCs in comfort and standard height, as well as countertop basins in round, pill and square options, including the black Artia model.

Rounding out this collection, is the new Stealth mirror range by R2 which comes in six styles, with circular and soft-rectangle options, and in brushed brass and matt black.