Distributor Ideal Bathrooms has announced its biggest brand launch of the year following its partnership with RAK Ceramics.
From July, the complete RAK collection will be available through Ideal Bathrooms, including basins, sanitaryware and brassware.
It will include the company’s latest ranges RAK Precious and RAK Joy, which will all be stocked and available for next-day delivery.
Commerical director of Ideal Bathrooms Danielle Lillis commented: “We are thrilled to have RAK Ceramics on board with us.
“RAK has a hugely impressive portfolio that will really appeal to our customer base and, in addition, we can clearly see the significant brand investment being made in the UK market.
“The strengths of both businesses truly complement each other and it is great to start the partnership at such an exciting time for the brand.”
Managing director of RAK Ceramics, Alvin Biggs said: “This really is an ideal partnership and I’m looking forward to working with one of the UK’s leading bathroom distributors.
“This is a very exciting time for RAK as we have made significant investment in our portfolio, brand and infrastructure, which will all contribute towards our ambitious growth plans.
“Partnering with Ideal Bathrooms gives us the confidence that our service offering to the market will now be stronger than ever.”