Rational scoops German Brand Award

Kitchen furniture manufacturer Rational has received the German Brand Award 2021, in recognition of its outstanding brand management.

24 Jun, 21

Kitchen furniture manufacturer Rational has received the German Brand Award 2021, in recognition of its outstanding brand management.

Repeating its achievement of 2018, the award is initiated by the Design and Brand Authority of Germany.

It achieved the “Excellent Brands – Kitchens & Household Appliances” category, which recognises the development of Rational’s brand strategy.

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Speaking about the award European sales manager Thomas Pfeiffer commented: “The fundamental component of our new brand campaign ‘Feel it. The Rational moment’ summarises Rational’s philosophy concisely: individual design options and accessories set new standards of comfort and design in the home.

“Every one of our kitchens is as unique as the people who live and work in them, and we are delighted that this has been acknowledged by the winning of this accolade.”