Rearo agrees “£1million-a-year” deal to supply Eurocell wall panels

Kitchen and bathroom surface manufacturer Rearo has agreed a new deal with Eurocell, to supply laminate wall panels.

18 Jun, 25

British kitchen and bathroom surface manufacturer Rearo has agreed a new deal with Eurocell to supply laminate wall panels.

Rearo expands distribution network

According to Rearo, the contract with the Derbyshire-based company, which has a network of 200 branches, is worth around £1million-a-year.

Eurocell manufactures and supplies windows and doors, and roofline products – including soffits, and facias – as well as decorative interior solutions, such as PVC and laminate wall panelling.

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It was previously supplied by International Decorative Surfaces (IDS), which entered administration last year.

One of the former IDS brands Showerwall was rescued from administration by Bathroom Brands Group.

Eurocell will supply Rearo’s Tradeline and Selkie products and is exploring opportunities to add Stericlad – the Glasgow-based company’s new range of hygienic wall coverings – as well as worktops from its Senses range and Rapidfit toilet cubicles.

Rearo has recently invested in its distribution network, opening a new brand in Aberdeen to serve northern Scotland, expanding its fleet and enhancing IT to improve stock visibility and delivery efficiency.

Managing director of Rearo Graham Mercer said: “We are delighted to partner with Eurocell, a business that shares our commitment to quality and customer service.

“This contract is a testament to Rearo’s ability to meet the complex logistical needs of major merchants, particularly in the wake of market disruptions like the IDS closure.

“Our investment in our delivery fleet, branch network, and IT systems ensures we can provide the reliability and efficiency that partners like Eurocell demand.”

Sarah Caunt, category manager at Eurocell, added: “We are pleased to welcome Rearo as a key supplier.

“Their expertise in decorative surfaces, combined with their robust distribution capabilities, makes them an ideal partner as we expand our offering to customers.

“We look forward to a long and successful collaboration.”