Replacement doors outshine kitchen sales

29 Oct, 15

Replacement door sales still growing but rate will slow

Replacement kitchen door sales have outshone the kitchen market, with growth of 4-5% since 2008, according to AMA Research.

The market research agency cites the growth in the market was due to the recession when consumers were looking for a cheaper alternative to a whole kitchen refit.

However, AMA Research points out while the replacement market did benefit from the cutback in spending, the market still remains small as kitchen refurbishments account for 75% of sales.

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In terms of replacement doors, AMA Research also indicates internet or mail order sales account for the largest share of the market, followed by manufacturers and installers. Retailers, such as DIY outlets or IKEA account for 15% of the market share.

Although the growth in replacement doors is expected to continue, the rate of growth is expected to reduce.

Director of AMA Research Keith Taylor commented: “The rate of growth in the replacement market is expected to decline as the economy improves, assuming no major changes in the market structure, such as a major company in the fitted kitchen furniture sector entering the replacement market.”

He continued: “This seems unlikely at the moment, with the mainstream kitchen furniture market expected to show steady growth in the short to medium term future.”

The Replacement Kitchen Doors Market Report – UK 2015-2019 Analysis report can be ordered online.