Roca MD named BMA president

Alan Dodds elected president of the BMA

22 Jun, 18

Managing director of Roca UK & Ireland Alan Dodds has been formally elected to the role of president of the Bathroom Manufacturers Association (BMA).

Dodds has been interim president since March, following the departure of former chief executive of AKW Paul Massey who has left the industry.

He will be supported in his role by vice presidents managing director of Croydex Nick McGrellis, and brand ambassador of Ideal Standard John Robinson.

Dodds commented: “Following the departure of Paul Massey from AKW a few months ago, I have been holding the fort as interim president. I would like to pay tribute to the hard work, professionalism and integrity that Paul brought to his time as president – he is a hard act to follow.”

He continued talking about the changing landscape for the bathroom industry: “The retail side of the economy is clearly under increasing pressure as the high street undergoes huge changes, with many well-known companies entering administration or CVA arrangements.

“Whether this is Brexit beginning to bite or just a cyclical slowdown is almost impossible to say, but it is unlikely our sector will escape unscathed.”

And Dodds highlighted specific industry issues facing the BMA: “The issue of the Water Label and its adoption in Europe is reaching crunch time.

“For those that thought the issue might go away, the publication of the recent report from the Environment Agency forecasting that we will face major water shortages by 2050 unless we take action, is a clear reminder that it won’t go away.

“Proposals to reduce everyone’s average daily water usage from the current 160 litres to 100 litres per day will put pressure on our industry to ensure consumer friendly, yet compliant products, are available to meet this target.”

Dodds added: “Talking of compliance, the drive to increase awareness of CE Marking in the building industry is gathering pace and again is a critically important topic for the bathroom industry.

“This issue, plus the increasing pace of work needed to comply with the Circular Economy is ensuring we are all kept challenged and busy.

“The support from the BMA to help members with all of the above issues and many more besides is vital, our objective is to ensure we have both the organisation and the resources to be able to meet these challenges.”