German kitchen manufacturer Rotpunkt has rolled out its Together to Zero climate strategy in partnership with myclimate.org, to support the sustainable development goals outlined by the United Nations.

Head of UK operations at Rotpunkt Matt Phillips commented: “As the global pandemic recedes, we are planning the next stage of our brand evolution with Together to Zero.

“In line with increasing demand, an investment of double-digit million euros is planned to expand our headquarters in Bunde, in recognition of Rotpunkt’s stability in the kitchen industry and its home location in North-Rhine Westphalia.

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“The pandemic boosted our financial performance as consumers invested heavily in home improvements.

“In fact, we reported the best year to date, despite new challenges arising from disruptions in the supply chain.

“We are now inviting our dealer network and consumers to join us in reducing carbon emissions and making the world a better place one Rotpunkt kitchen at a time.”

The key components of the Together to Zero climate strategy comprise recycled materials, avoid-reduce-compensate approach to carbon emissions, reducing waste materials and ‘eco-friendly’ energy use in manufacturing, sustainable wood choice and annual carbon emission review.

According to Rotpunkt 95% of its kitchen furniture is Forest Stewardship Council-certified and it offers BioBoard Gen 2 chipboard made of up to 90% recycled wood.

Using batch production at its plant in Getmold, Germany, it has also “significantly” reduced waste materials and switched to green energy from approved suppliers.

In addition, Rotpunkt is reducing carbon emissions and those that cannot be avoided or reduced are offset with sustainability projects, for example working with myclimate.org it has provided families in Kenya with efficient cookers.

The furniture manufacturer reports, the activities have preserved a forest area of 5.25 ha (equivalent to 50 football fields) as a natural CO2 reservoir.

Matt Phillips commented: “We believe in controlled steady and sustainable growth as the way forward.

“Corporate growth is projected to continue in the future at Rotpunkt with a renewed focus on the end user, to better understand their needs and reflect them in the products offered with an emphasis on affordable luxury.

“We pride ourselves on having an open and transparent culture and believe that having both climate-friendly products and processes is a key USP as consumers will want more accountability and responsibility from manufacturers before investing in big ticket purchases in the future.

“Design, function and quality are integral to our latest Together to Zero climate strategy, and so is our partnership and collaboration with our outstanding kitchen dealers – the lifeblood of our Rotpunkt family.

“Every day Rotpunkt moves a little closer towards climate neutrality and we invite everyone in the industry to join us on this planet-changing journey – one mission to zero emission.”