Appliance manufacturer opens second warehouse in Coventry
Appliance brand Smeg has opened a second warehouse to cater for increasing sales demand from its UK customers.
The 30,000sqft building in Coventry adds to its existing 120,000sqft logistics base in Portsmouth with plans for further expansion in 2016.
The Coventry site will provide a 24-hour logistics operation with dedicated delivery fleet.
Commercial director Rob Ponting commented: “To keep pace with the growth of the business and the on-going drive to improve the customer experience, it was imperative we looked further than what we had done in the past.
“We need to maintain stock availability to 96% and shorten the time from order through to delivery. We have achieved this by opening our Midlands operation, while allowing costs to be controlled through shorter delivery distances.”