Samsung has announced the launch of a carbon offsetting campaign with every purchase of a washing machine or tumble dryer in the UK and Ireland, until June 1, 2021.
The company pledges to offset the carbon emissions from customer usage for the full product lifecycle, through supporting a number of sustainable programmes.
Partnering with Carbon Footprint, Samsung will invest in solar and wind energy projects, as well as programmes to reduce deforestation, offseting the appliances carbon emissions for their lifetime.
Samsung will support solar energy projects to help decarbonise the electricity grid and include a 500MW solar power project in Andhra Pradesh, India, which generates clean energy.
It will also invest in renewable wind energy and turbines, including a wind power project of 396 turbines in Tamilnadu, India which will result in saving 417,0000 tonnes of Co2 each year.
Collaborating with the REDD project, which works with local forest communities in the Portel Para region of Brazil, Samsung will also help reduce deforestation which is the second leading cause of C02 emissions.
And in the UK and Ireland, to help sequester more carbon dioxide from the atmosphere, while providing habitats for wildlife, Samsung aims to plant native broad leaf trees in schools, parks and other biodiversity sites.
Each of these projects is verified through VERRA Verified Carbon Standard, an internationally respected standard that verifies the carbon saving and demonstrates measurable emission reductions.
Samsung reports consumers are purchasing more environmentally conscious products and appliances, including energy efficient and carbon neutral and believes this trend is expected to continue over the next decade.
The home appliance manufacturer also points out for consumers looking to reduce their carbon impact, they can use the SmartThings Laundry Planner.
Using the planner, consumers can schedule a wash outside of peak hours and to finish at a specified time to avoid laundry sitting in the drum and having to be refreshed.
Marketing and product director of home appliances at Samsung Electronics UK Rachael Ward said: “At Samsung, we are committed to better a better, more sustainable future.
“From developing technologies that address our customer challenges, to making Samsung products as eco-friendly as possible, we are prioritising the planet, people and society by creating solutions that benefit us all.”
Samsung shared its “Better Normal For All” vision at CES, earlier this year, showcasing connected and AI technology and explained how it can enable progress in sustainability, education and accessibility.