Samsung shares “Better Normal For All” vision at CES

Samsung shared its vision for the future at the virtual 2021 Consumer Electronics Show (CES)

12 Jan, 21

Samsung shared its “Better Normal For All” vision at the virtual 2021 Consumer Electronics Show (CES), with connected and AI technology, spanning refrigeration, cooking and a robotic butler.

Samsung shares "Better normal" vision at CES

President and head of Samsung Research Sebastian Seung commented: “Our world looks different, and many of you have been faced with a new reality – one where, among other things, your home has taken on a greater significance.”

He exclaimed: “We’re hard at work to bring you next-generation innovation, with AI as the core enabler, for your better tomorrow.”

It introduced the 4-Door Flex Bespoke, the latest version of Bespoke refrigerator which features changeable panels in a choice of colours and materials.

Samsung shares "Better normal" vision at CES 2

Available in North America in the Spring, it also includes a Beverage Center, which gives quick access to a water dispenser and an automatically-filled water pitcher.

The Samsung Bespoke 4-Door Flex also comes equipped with a Dual Auto Ice Maker which makes regular cubed ice and smaller ‘ice bites’ to suit different preferences for cold beverages.


In addition it introduced an automatic Meal Planner from Samsung SmartThings, powered by Whisk’s Food.

Using Artifical Intelligence (AI), it recommends meals for the whole week, makes shopping lists with the ingredients you need, and connects to grocery retailers from the Family Hub refrigerator or a mobile.

Recipe instructions can be sent directly to synced Samsung cooking devices to minimise any mistakes.

Samsung also showcased its robotic technologies, launching Samsung Bot Care which uses AI to work as a personal assistant, learning schedules, habits and sending reminders to guide a user through their day.

Samsung shares "Better normal" vision at CES 1

Also in development is the Samsung Bot Handy which can help users with house chores such as sorting out the dishes after a meal and cleaning messy rooms.

These follow on from the launch of smart laundry appliances at its Life Unstoppable digital event.

Samsung closed its CES 2021 press conference by sharing the brand’s vision for how technology can enable progress and create a better tomorrow, focusing on sustainability, education, and accessibility.

Senior manager, environmental sustainability specialist at Samsung, Sandeep Rana said: “At Samsung, we are always looking for ways to build a better, more sustainable future.

“With a focus on the environment, people and society, we will continue to provide our consumers with responsible tools and technologies to address our challenges today and enable a better future for all.”