Samsung Electronics has launched a programme of webinars to support kitchen retailers in the UK by driving online engagement and helping boost sales, while showrooms are closed.

The webinars have been designed so kitchen retailers can offer their customers an “immersive and informative virtual experience”, allowing them to explore kitchen appliances and receive expert advice.

As part of this programme, Samsung showcased its Infinite line of appliances, including the Infinite Oven and Combi Hob through a virtual cookery demonstration.

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In addition, the company also produced a free Samsung Digital Asset pack around the new Infinite Line premium range, that retailers can upload to their websites.

Following the success of the programme, and demand for future webinars, the brand intends to continue to offer this support to kitchen retailers over the coming months.

Channel manager for kitchen retail & B2B at Samsung UK Jonathan Hartley, commented: “We know that the demand for digital engagement has never been greater and we want to help retailers provide the best experience possible to customers.

“Digital experiences will continue to be a critical element of the consumer purchasing journey, so we believe that our online engagement programme helps to equip businesses with essential skills and tools to help them navigate through closed showrooms, but also support their operations in the future.”

Retailers wanting further sales training, assets, and product intelligence can also access partner dedicated portals, including Samsung Academy, Samsung Marketing Suite and Samsung Rewards.